Brand Manager

An opportunity exists for a Brand Manager for a large FMCG manufacturer based in Roodepoort
Requirements for the role include:
Plan, coordinate and implement strategies, marketing plans and budgets
  • Review and develop strategic and annual brand plans with marketing budgets for product portfolio
  • Implement  roll-out and co-ordinate brand plan activities  between all parties involved
  • Provide support for ''Below-the-line'' activities, incl POS, Sampling and activations
  • Plan and interpret brand architecture / brand blueprint/ brand diamond
  • Manage and optimise brand/product life cycles on portfolio
  • Evaluate design and maintenance of brand image (logo, graphic design, etc)  in portfolio
  • Do quarterly P & L evaluations per SKU per channel and take action steps to improve total profitability
Identify new product concepts and successful commercialisation within Project Driven System
  • Liaise with product development in order to identify, develop and launch new product concepts
  • Coordinate the update/upgrade of product packaging through R & D
  • Present product concept definition, product proposal, preliminary and final business case
  • Launch product to internal customers and follow up with trade launch
  • Manage Trade launch phase and do post launch evaluation of changed products
  • Develop marketing support campaign for the launch of the new product, line extensions, packaging changes, etc.
  • Develop an understanding for the Industrial processes related to the product portfolio
Maintain appropriate market intelligence base
  • Ensure that comprehensive U & A research study are done regularly on brands in portfolio
  • Analyse and interpret  research results in order to apply insights and learnings to improve product performance in future
  • Commission annual brand health studies in order to ensure brand remains relevant for target market
  • Evaluate market  volume/value growth trends and Market shares for relevant product categories in portfolio through Nielsen reports
  • Evaluate data, marketing and competitor information from various sources like trade visits, research info, publications, including sales performance, promotion performance and market analysis
Plan and control marketing expenditure of product portfolio  within the budget
  • Develop briefs for suppliers, evaluate quotes of different suppliers  
  • Verify invoices and create purchase orders  for approval
  • Monitor and process marketing related expenses
  • Control and report on actual monthly and  YTD marketing expenditure vs budget via Marketing tracker tool
  • Ensure marketing expenditure administration is executed according to Auditors and Procurement's process requirements
Monitor sales statistics
  • Analyse sales volumes (daily) and profitability performance of product portfolio by SKU, Region, Channel
  • Make recommendations based on sales analysis and implement 360 degree action plan with Sales/KA/Planning/Distribution
  • Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
  • Coordinate the commercial activities with Sales, Production, Commercial and Distribution of the relevant product categories
  • Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing
  • 3-5 years as a Junior Brand Manager in FMCG
  • B Degree Hons. Marketing
  • Business English
  • Ability to Travel off-site / Overnight Stay
  • Computer literacy
  • MS Excel (Advanced)
  • Verbal/written communication skills
  • Analytical skills and capability
  • Ability to take initiative/work autonomously
  • Attention to detail
  • Action and goal orientated
  • Ability to work within a team
Please click the button to apply or call Rose on tel:0315661960
Should you be shortlisted you will be contacted within one week.
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